• Web design guidelines
  
• Concepts of inbound links, outbound links, internal links, dangling links
  
• Top 6 keyword mistakes
  

How to increase PageRank

Google PageRank (PR) is a measure from 0 -10 of how important Google thinks a webpage is, If you have TOP100Rank software installed on your comupter then it will automatically tell you the PageRank of any webpage you are looking at.

Google's patented PageRank algorithm examines the entire link structure of the web and determine which pages are most important. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. PageRank also considers the importance of each page that casts a vote, the importance of the page that is casting the vote determines how important the vote itself is, thus giving the linked page greater value.

Google also conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

1. Update your website every day by adding more unique content
Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings. If you site has some information for a visitor then it is 100% chance for him to come back to your site again.

Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content. Also recent documents (or at least regularly updated ones) are favored.

Generally long pages are not favored, or at least you can achieve better rankings if you have 3 short rather than 1 long page on a given topic, so split long pages into multiple smaller ones.