Top 6 keyword mistakes
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Top 6 keyword mistakes
Here's a consolidated list of things you make in every search engine optimisation (SEO) campaign if you want a high ranking in the search engines. There are 100s of things that can go wrong, but these top 6 keyword mistakes can cause you the most harm. Here they are:
1 Overloading of keywords
Trying to squeeze in all the keywords on your home page is not a good thing. It will appear that you are 'spamming' the search engines and it will make your rankings even worse since those search engines will single you out.
2 Keyword dilution
When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text
3 Keyword stuffing
Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.
4 Targetting the wrong keywords
This is a mistake many people make and what is worse - even experienced SEO experts make it. You can use TOP100Keyword software, keyword suggestion tool, to chose best and useful keywords that are good for your site.
5 Lack of keywords in the content
Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.
6 Keyword mistypes
Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression
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